Sample Funding Case Deck

Exactly what the deck builder gives you, built from made-up numbers for a fictional county: Key Takeaways, What to Do Next and nine slides with speaker notes.

This Is a Sample Deck
Built from made-up numbers for a fictional county asking its commissioners to restore a budget cut. You get the same Key Takeaways, What to Do Next and nine slides. One number is left blank on purpose, so you can see how placeholders work.
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Sample Funding Case Deck
Built for Sample County Tourism. Nine slides: your local numbers first, national context from the 2026 State of Rural Tourism Survey, then your ask and what you’ll report back. Talking points are in the speaker notes.
Key Takeaways
Your ask: restore $60,000 in tourism funding. You present to County Commissioners on February 10, 2027.
Your strongest number: visitors pay about $268 in state and local taxes for every household in Sample County. Lead with it on slide 2.
Still to fill in: tourism jobs (slide 2).
County officials weigh their own county’s numbers most. Keep slides 2 and 7 on screen the longest.
As part of local government, frame the ask as a line item that pays for itself. Compare it with the visitor taxes on slide 2.
What to Do Next
Five steps between this draft and the meeting, in order.
1
Fill Each [Placeholder] or Cut the Slide
Why: A bracket on screen tells the room the deck isn’t finished.
How to start: Still missing: tourism jobs (slide 2). Search the PowerPoint for “[” to find them. If you can’t find a number in time, delete it rather than guess.
2
Check Your Numbers and Print the Sources
Why: Someone will ask where a number came from, and a printed source settles it.
How to start: Match each figure on slide 2 against its source (State tourism economic impact study, 2025; county treasurer). Bring a printed copy of the page each one came from.
3
Send the Deck Ahead If Allowed
Why: People who read it first ask better questions and remember your ask.
How to start: Ask the clerk when materials are due for the agenda packet, and send a PDF by then.
4
Practice It in Ten Minutes
Why: Most commissions and councils give you less time than you expect.
How to start: Run through it out loud once with a timer, using the speaker notes. If it runs long, trim slides 5 and 6 first. Keep your local numbers and the ask.
5
Follow Up Within a Week
Why: A short follow-up keeps your ask in front of them when they decide.
How to start: Send a one-page summary of slides 2, 7 and 8: your local numbers, your ask and what you’ll report back. Answer any question you couldn’t in the room, and put the first report date on your calendar.
Your Nine Slides
Gray text in [brackets] is a placeholder to fill in or cut. The PowerPoint has the same slides with talking points in the speaker notes.
Tourism in Sample County
Restore $60,000 in Tourism Funding
Sample County Tourism | Presentation to County Commissioners
Jordan Lee, Tourism Director | February 10, 2027
The return
What Visitors Bring to Sample County
$48.6M
spent by visitors in Sample County each year
[#]
[Tourism jobs, from the same study.]
$5.2M
in state and local taxes paid by visitors
$640,000
lodging tax collected last year
Visitors pay about $268 in state and local taxes for every household in Sample County.
Source: State tourism economic impact study, 2025; county treasurer.2 / 9
Our work
What Sample County Tourism Does With It
$310,000
our annual budget
2
full-time staff
$25,000
brought in from grants, members and partners
41,000 visitor guide requests and website trip-planner visits
12 events promoted with 80 local business partners
A $25,000 state matching grant for a fall campaign
The fall campaign filled the county's inns two weekends in a row.
3 / 9
The bigger picture
Rural Tourism Offices Run Lean
61%
of rural tourism offices have budgets under $500,000
2
full-time staff at the typical rural tourism office
59%
say their work exceeds what the team can handle often or almost always
84%
are funded in part by lodging tax
Our office: $310,000 budget, 2 full-time staff.
Source: 2026 State of Rural Tourism Survey, Rural Tourism Network (116 rural DMOs).4 / 9
Where the time goes
Marketing Fills the Week. Planning Waits.
Among the three biggest uses of staff time
Marketing, content and social media89%
Important work not getting done because of capacity
Strategic and long-term planning42%
Collecting visitor data and measuring impact37%
Applying for grants and new funding36%
Source: 2026 State of Rural Tourism Survey, Rural Tourism Network (116 rural DMOs). Share of DMOs naming each item in their top three.5 / 9
The gap
Most Places Value Tourism. Few Measure It.
Chambers, economic development groups and local governments
Tourism is very important or central to economic development83%
Track tourism's economic impact11%
Rural tourism offices that track economic impact regularly
Budgets under $500,00041%
Budgets of $500,000 or more67%
Source: 2026 State of Rural Tourism Survey, Rural Tourism Network (116 rural DMOs; 82 chambers, economic development groups and local governments).6 / 9
Our ask
Restore $60,000 in Tourism Funding
Bring back the fall and winter campaign
Keep the visitor guide in print
Pay for the county's share of a regional trail map
Without it: The fall campaign stops, and the guide goes online only.
7 / 9
Accountability
What We'll Report Back
Lodging tax collections, by quarter
Visitor spending and jobs from the state's annual study
Website visits and visitor guide requests
Referrals to local businesses (clicks, calls, leads)
Every quarter, Sample County Tourism will report these numbers to the County Board.
8 / 9
Thank you
Questions?
Jordan Lee, Tourism Director
tourism@example.org
National figures: 2026 State of Rural Tourism Survey, Rural Tourism Network. The full report is free at ruraltourismnetwork.com.
Need local numbers you can defend? Our Tourism Value Brief traces your county’s figures to primary sources in a short report your officials can keep.
National figures: 2026 State of Rural Tourism Survey, Rural Tourism Network. 116 rural destination marketing organizations and 82 chambers of commerce, economic development groups and local governments, fielded July to November 2026. Local figures are the ones you entered.