DMO Tech Audit
Take stock of your technology, how your team uses it and where it’s stretched. About 15 minutes.
What It’s For
Take stock of the technology your office uses, how well your team uses it, and where the work is piling up. It’s built for small tourism offices, not big IT teams.
What You Get
An instant report on this page with your key takeaways, a level from Foundation to Advanced for each of five areas, up to five numbered next steps with low-cost tool options, and the tools you pay for but barely use. We also email you a copy.
How It Works
1
Check off the tools you use in five areas and say how they’re working
2
Flag the tasks your team struggles to keep up with
3
Get your report right away, plus a copy by email
About 15 minutes. Free. Tool names are examples, not endorsements.
About Your Organization
How many people are on your team? (required)
What Your Team Uses Now
For each area, choose how you’d like to answer. Rate the area as a whole: check the features you use and tell us how they’re working overall. Rate each feature: tell us how each one is working, including the ones you don’t have. Either way, add anything we missed.
Visitor Engagement
Using something we didn’t list? Add it here (optional).
How are your Visitor Engagement tools working for your team overall? (required)
Content Management
Using something we didn’t list? Add it here (optional).
How are your Content Management tools working for your team overall? (required)
Data & Reporting
Using something we didn’t list? Add it here (optional).
How are your Data & Reporting tools working for your team overall? (required)
Partner & Regional Coordination
Using something we didn’t list? Add it here (optional).
How are your Partner & Regional Coordination tools working for your team overall? (required)
Visitor Experience
Using something we didn’t list? Add it here (optional).
How are your Visitor Experience tools working for your team overall? (required)
Where Your Team Is Stretched
Check the tasks your team regularly struggles to keep up with. Leave an area blank if nothing applies.
Visitor Engagement
Content Management
Data & Reporting
Partner & Regional Coordination
Visitor Experience
What You Pay For
Optional. List the tools and services your organization pays for, one per line. Add a rough yearly cost if you know it. Your report will total it up, and it helps us point you to the right fixes.
Tech You Wish You Had
Optional. Anything you’ve wanted but haven’t been able to get, whether it’s a specific tool or something you wish your tools could do.
Where Should We Send Your Report?
Your report appears on this page right away. We’ll also email you a copy.
We’ll email you a copy of your report, plus occasional research and service updates from Rural Tourism Network. Unsubscribe anytime.
Team size, a rating for each area and your email are required. Everything else is optional.